A child at home, smiling at the glowing PUFFA companion beside them

A little friend for big feelings.

A soft, intelligent companion that talks, breathes with your child and makes hard moments feel easier.

Join the waitlist

Child centred

Built around how children actually settle.

Parent controlled

You choose the voice, the limits and the bedtime.

Designed for real life

Washable, huggable and quiet when it matters.

More than a stuffed toy.

A calm companion for everyday moments.

The Kapha companion resting on a quilted bedspread, its belly glowing warm

Talk when they want to

PUFFA listens and answers in the voice you choose. It never changes the subject on its own.

Breathe together

A slow glow and a soft hum pace the breath, so a big feeling has somewhere to go.

Comfort in quiet moments

A warm weight and a steady pulse for the moments that need nothing said at all.

Bedtime and hard transitions

Wind down routines, a gentle night light, and a story if they ask for one.

Their soft friend can breathe with them.

Thirty seconds inside one real bedtime, with the breath pacing built in.

Three moods, one soft friend.

Vata for a racing day, Kapha for a heavy one, Pitta for a bright one.

The three PUFFA companions: Vata in soft purple, Kapha in sage green and Pitta in pale yellow

A small app, made calm.

A check-in on how they feel, a friend that glows at bedtime, and nothing that asks for attention.

The PUFFA app: a how are you feeling today check-in, the companion on screen, and a goodnight mode

No camera, no open internet, and you decide what PUFFA talks about, from your phone.

You stay in charge.

Age-appropriate topics, time limits, bedtime mode and your child’s data, all from one screen in the parent app.

The PUFFA parent app: age-appropriate conversations, usage times, bedtime mode, behaviour settings, content filters and data controls

FAQ

When will PUFFA be available?

We are building it now, in the open, with real families. Founding members get first access. No exact date yet, and we will never rush something your child holds at 2am.

Is it safe?

No camera and no open internet. You decide what PUFFA can talk about and when it stays quiet, all from your phone. Before PUFFA goes into any home, we will publish exactly how it handles your child's voice.

What ages?

Designed for 3 to 9, with responses that adapt as they grow.

What happens to my details?

We only use them to write to you about PUFFA's launch. No cookies, no ad trackers, never sold. Leave the list any time from any email, or write to privacy@meetpuffa.com and we delete everything.

Be one of the first families to meet PUFFA.

We are building PUFFA now. Join the list and we will tell you as soon as it is ready for homes.

  • Ages 3 to 9, in one soft friend
  • No screens, no advertising to children
  • You set the voice and the quiet hours
Child age range (optional)
Which moments would you most like help with? (optional, pick any)

By joining, you agree that PUFFA, made by Prana Labs, may email you about PUFFA's launch. Nothing else. You can leave the list at any time. See our privacy policy.

Calmer moments, brighter tomorrows.

Children do not need another screen telling them to calm down. Sometimes they need something calm they can actually hold.